Land the Right Clients. Charge More.
Build a Freelance Business That Lasts.
Now available on-demand – at your pace, on your schedule, wherever you are
A self-paced course for freelance consultants and fractional leaders who want to stop guessing and start growing.
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Need help completing your order or have additional questions? Email [email protected].
What you get in the Course
5 self-paced video modules (see Course Outline below)
Course Workbook + templates, discovery call scripts, AI prompts, strategy frameworks and systems to implement immediately
12-month access to private Uplevel Skool community where you can get feedback and support as you take action
New momentum, clarity + an actionable plan
PRE-SALE BONUS!!
Additional exclusive video content diving deeper into FAQ around pricing, differentiation and defining your value proposition
Complimentary registration to the revamped Live (Zoom) coaching event - launching October/November 2025
10/10 highly recommend! The value far exceeded the price tag. I left with tools I could immediately apply and clearer direction for how I wanted to grow my business.
If you are working as a freelancer or are thinking about making the leap into freelancing--take this course. UPLEVEL Your Freelance Business covered everything I needed to know and so much more that I had never considered. It. Was. Worth. It.
This course was fabulous! Loved it! Definitely recommend for others, regardless of where they are on their journey.
This course gave me the first real breakthrough I've had. Courtney really wants to see you win and helps you to solve conundrums.
Great course! Worth the money and the time!
Courtney expertly guides participants through the steps of embracing a CEO mindset, marketing themselves, and growing their business.
Courtney's strength has always been that she thinks like a businessperson (CEO or entrepreneur) first, and then uses Comms as a mechanism for achieving high-level business outcomes. If you're looking to truly start your own business as a freelance consultant, I have no doubt this course will teach you, in very practical, tactical ways, how to do it.
Learn strategies to...
Command pricing that reflects your value
Develop (and execute) a marketing plan that feels authentic to you
Attract and close your ideal clients without feeling salesy
The Framework to Uplevel Your Freelance Business
Freelancing offers independence, flexibility and unlimited earning potential—but building a sustainable business requires more than talent alone. This course equips you with the foundational knowledge, strategies and tools needed to launch, grow and manage your freelance business confidently.
After these five interactive sessions, you will walk away with a clear identity as a business owner and know how to define your value-based service offering, create a 90-day client acquisition plan and a repeatable system for business development, and have a renewed sense of control and belief in your ability to grow your business on your terms.
Module 1: Your New CEO Mindset
What You Actually Need to Start: Business essentials vs. distractions
Freelancer vs. Business Owner: Thinking beyond the work to build a business
Defining Your Purpose & Business Goals: Why you exist, what success looks like for YOU, and how you’ll get there
Scaling Yourself: AI tools for organization, productivity, and efficiency
Module 2: Identify Your Strategic Advantage
The Freelancer’s Arc”: The stages of Entrepreneurship
Market Research & Analysis: How AI can help you identify opportunities
Types of Competitive Strategies: What makes clients choose you?
How to Approach Pricing: Value-based vs. hourly vs. project-based
Module 3: Attracting Your Ideal Clients (Part 1)
Your Ideal Buyers: Who they are, where to find them and how to reach them
Your Value Proposition: The foundation for all of your messaging. Let's get clear on yours (and common mistakes).
Personal Branding + Thought Leadership: PR, social media and websites to position yourself as an expert
Module 4: Attracting Your Ideal Clients (Part 2)
This session will focus on high-level marketing strategies and help you determine what tactics work best for your business as you build a 90-day marketing plan to attract consistent business. We’ll talk:
Content Marketing Strategies: Blogging, newsletters, videos and more
Email Marketing: Building an email list to grow your audience and nurture relationships with your audience
Digital Advertising: Introduction to paid advertising with Google Ads (includes YouTube), Meta (Facebook and Instagram) and LinkedIN Ads
KPIs and Analytics: How to measure effectiveness of your marketing efforts
Module 5: Simple Sales Success
Inbound vs. Outbound Leads: Understanding and generating demand
Prospecting: Finding consistent work and building relationships
Outbound Email Sequences: Crafting compelling cold emails
Sales Call & Discovery Call Scripts: Structuring conversations to close deals
How to Pitch Yourself to Win Business: What clients actually care about
About the Instructor
Courtney Culmer
Founder + CEO, Uplevel Communications
Courtney brings 25+ years of experience in communications, marketing, TV and entrepreneurship, working for and with companies like ESPN, Google, United Technologies (now RTX), BET, and NCR Corporation.
After more than a decade in corporate comms, she started her freelance consulting business, which never saw a year with less than six-figures in revenue. In 2020, she pivoted, founding Uplevel, a tech-enabled workforce solution that streamlines the process for companies to find and hire vetted freelance marketing & comms talent.
From supporting F500 executives, to selling, to consulting, to fundraising, she’s done a lot, but continues to learn...and share, including:
$1M gross revenue as freelance consultant in 4 years
Raised almost a half million dollars in capital
MBA (UCLA), M.S., in Integrated Marketing Communications (Florida State) and B.S. in Journalism (Florida A&M)
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